How to Create a Custom Furniture Store on Shopify
Creating an online custom furniture store can be the big difference your business needs to expand. With the growing demand for personalized and practical solutions in the world of e-commerce, offering custom furniture through Shopify is an excellent opportunity to win over customers who are looking for exclusivity and convenience. In this tutorial, you will learn the step-by-step process for setting up your custom furniture store on Shopify, learn about essential tools, get inspiration from successful companies, and valuable tips to make your brand stand out in the market.
Why Choose Shopify for Custom Furniture?
Shopify is a robust platform widely used by merchants who want to create an online store in a simple and efficient way. But what makes it ideal for custom furniture? Here are a few reasons:
- Ease of customization : Ideal for those who work with customizable products, such as custom furniture;
- Responsive platform : Guaranteed optimized shopping experience for both mobile and desktop;
- Payment and shipping integration : Various payment gateway options and shipping calculators for large products.
Additionally, Shopify offers a vast ecosystem of apps and themes that make it easy to create a professional store without needing extensive technical knowledge. If you’re looking for a flexible and scalable platform for custom furniture, Shopify is the right choice.
Step by Step Guide to Creating Your Custom Furniture Store on Shopify
Step 1: Create Your Shopify Account
The first step to setting up your custom furniture store is to create an account on Shopify. Go to the official Shopify website and start your 3-day free trial. During this period, you can explore the platform’s features and set up your store at no cost. After the trial, you will be charged just $1 per month for a limited period.
Step 2: Choose the Ideal Theme
The look and feel of your online store is crucial to conveying the quality and sophistication of your custom furniture. Shopify offers both free and paid themes that you can customize to reflect your brand identity. Here are some recommended options:
Ultra : An elegant and highly customizable theme, ideal for custom furniture stores looking for design flexibility. It offers endless style options, allowing you to create a visually appealing store that is aligned with your brand identity.
Prestige : A paid theme that gives a sense of exclusivity, perfect for high-end furniture.
Venue : Ideal for more complex photo galleries, allowing you to highlight furniture from different angles.
Step 3: Customize Store Design
Once you’ve chosen a theme, customize the layout to match your brand’s visual identity. Change colors, fonts, and insert banners with photos of your products in real environments. Make sure that the furniture descriptions are detailed, mentioning measurements, materials, and customization options.
Step 4: Add Your Products with Varieties
In the custom furniture industry, variety is a big draw. Therefore, register your products with different finishes, colors, and dimensions. To make viewing easier, use the StarApps Variant Image app, which allows you to display different images depending on the variant selected by the customer.
Step 5: Shipping and Payment Settings
Shipping is one of the biggest challenges in furniture e-commerce due to size, weight and geographical distances. To calculate shipping costs efficiently, you can use apps like Melhor Envio orKangu , which integrate several shipping companies and offer automatic quotes, allowing you to find the best cost-benefit option for your customer.
In terms of payments, Shopify integrates with popular gateways in Brazil, such as Mercado Pago , PagSeguro , PayPal , and Pagar.me . These options offer flexibility to the consumer, allowing payments via bank slip, credit card, and PIX, facilitating sales conversion.
Step 6: Essential Tools for Customization
Customization is the soul of custom furniture, and there are apps that can improve the customer experience when choosing product details. Tools such as:
- Product Options & Customizer : Allows the customer to customize furniture directly on the purchase page.
- Shopify AR : Use augmented reality to let customers visualize your furniture in their own environment.
Step 7: SEO Optimization and Marketing
A well-optimized search engine (SEO) store attracts more visitors organically. Use keywords in product descriptions, create user-friendly URLs, and add alt text to images to make them easier to index in search engines.
Additionally, to maintain customer relationships, set up automated email flows with Klaviyo , such as order confirmations and abandoned cart reminders. Tools like Loox are useful for collecting product reviews, which can help build trust with new buyers.
Successful Companies to Inspire You
In Brazil, several custom furniture stores stand out in the market, but it is important to remember that every big company started small. Taking inspiration from big brands can be an excellent way to learn and visualize growth potential, but it is essential to adapt these references to the reality of your business. Here are some brands to inspire you:
- Tok&Stok : A giant in the furniture and decoration sector, with customizable options and a solid online presence.
- Oppa : Known for its innovatively designed furniture, Oppa is an example of how investing in digital can expand reach.
However, when taking inspiration from these companies, it is essential to adjust your strategies to the current moment of your business. This includes developing a marketing plan aligned with your reality, and using benchmarking intelligently, applying what makes sense according to the growth phase of your company.
Time to Take Action and Take Your Business to the Next Level
Now that you know the step-by-step process for creating your custom furniture store on Shopify, it’s time to turn this knowledge into action. Remember that success in e-commerce depends on a good store structure, product customization, and an intuitive shopping experience for the customer.
If you need professional help setting up your Shopify store or migrating your current store, PlayEcom offers expert services to ensure your store is set up efficiently and tailored to your business. Contact us to see how we can help take your custom furniture brand to the next level in e-commerce.