How to Sell Design Assets on Shopify

Selling design assets like logos, fonts, photographs, and illustrations can be a great way to monetize your creative skills. With Shopify, one of the most popular e-commerce platforms, you can easily set up an online store to sell these digital products. In this tutorial, we’ll walk through the basic steps of setting up your store, which tools and apps to use, and provide you with free and paid themes to help you create a visually appealing website.

1. Define your niche and product types

Before you get started, it’s important to identify the type of design assets you’ll be selling. This will help you customize your store and choose the right tools. Some options include:

• Custom Logos : You can offer pre-designed logo packages or customize on demand.
• Unique Fonts : Create your own fonts for graphic designers and web developers.
• Stock Photos : Sell high-quality stock images for use in marketing, websites, and social media.
• Vector illustrations : Perfect for designers who need visual elements in creative projects.

2. Choose the ideal theme for your store

Shopify offers a variety of themes that you can use to create an appealing visual experience. When selling design assets, it’s important that your website reflects the quality of your work.

Recommended free theme:

• Dawn : A minimalist theme that puts product images as the main focus. Ideal for stores that want to highlight their products in a simple and straightforward way, ensuring a clean and efficient browsing experience.

Recommended paid theme:

• Prestige ($380): Designed for premium brands looking for a high-end presentation. Extremely versatile, this theme is perfect for those who want to showcase their assets with sophistication, while highlighting the exclusivity and creative process behind the designs.

3. Create your product pages

When selling digital assets, such as logos or fonts, it’s essential that your product page is clear and well-structured. Make sure to include the following information:

• Product Name : Be clear and concise. Example: "Minimalist Logo Pack".
• Description : Describe the benefits of your assets and how they can be used. Use engaging, technical language to demonstrate the value of your product.
• Images : Show a preview of your product. For fonts, you can show examples of how the typography appears in different contexts (web, print, etc.). For logos, create mockups that show the design applied to business cards, websites, or physical products.

In this article , we’ll give you detailed tips for creating a Shopify product page that actually converts. If you’re looking to dive deeper into the topic, this is essential reading.

4. Digital product configuration

When selling design assets, which are digital files, you'll need to set up your store to handle downloadable products.

Recommended apps:

• Digital Downloads (free): The official Shopify app lets you add digital downloads directly to your store. It automates the delivery of files to customers after they make a purchase.
• Sky Pilot ($9/month on the starter plan): If you plan to sell a large volume of digital products, Sky Pilot offers greater control over file delivery and integrations with video or audio streaming platforms if you want to sell tutorial videos or audio tracks.

Credits: Image obtained from the Shopify App Store.

5. Make navigation easier with collections and tags

Organize your products into collections like “Logos,” “Fonts,” and “Photography” for easy navigation. Tags are a great way to organize specific assets, like “modern,” “vintage,” or “minimalist.” This also helps with SEO, making your store easier to find on search engines.

6. Offer packages and subscriptions

A great way to increase your average order value is to offer product bundles or monthly subscriptions.

Recommended apps for bundles:

• Planet: Bundle & Bulk Discount ($29/month): Allows you to bundle your products and offer a discounted price, encouraging customers to buy more at once.
• Bold Subscriptions ($49.99/month): Ideal if you want to offer ongoing access to new design assets. For example, a monthly subscription that gives you access to an exclusive collection of fonts.

7. SEO Optimization and Descriptions

To attract more customers, it’s essential to optimize your product descriptions and store pages with good SEO practices. Use relevant keywords like “modern business logos,” “unique typography,” or “high-quality ecommerce photos.”

8. Make payment easy

The checkout experience is crucial to ensuring that customers complete their purchase. Make sure to integrate popular payment methods like PayPal, credit card, and PIX.

• Cielo: One of the main payment processors in Brazil, Cielo allows the acceptance of credit and debit cards from various brands, offering security and convenience.
• Pagar.me: Ideal for companies looking for a robust and customizable solution, Pagar.me allows integration with different payment methods, such as credit cards, bank slips and PIX.

Conclusion

Creating a Shopify store to sell design assets is a great opportunity to monetize your creative skills. With the right theme, a well-structured product page, and the right tools, you can attract customers and maximize your sales. Use recommended apps, optimize your SEO, and provide a simple and efficient shopping experience for your customers.

To learn more about Shopify and e-commerce strategies, visit PlayEcom 's website and find out how we can help boost your business!